Hocus-pocus tricks and moral progressions: The emerging meanings of cultured meat in online news comments (2024)

Abstract

Narratives of cellular agriculture, or food technologies using cell cultivation to produce agricultural products such as cultured meat, promise sustainable, ethical alternatives as well as solutions to global food challenges. Although cultured meat is unavailable to consumers, people have formed opinions about it on the basis of media coverage. Drawing on studies of the meaning system of food and the media publicity surrounding cultured meat, the aim is to analyze the emerging meanings of cultured meat in Finnish online news comments (n = 662). The comments were examined using qualitative content analysis and the results were utilized to construct an emerging meaning system for cultured meat. The results indicate that this system draws from nine themes and three aggregate categories, based on the following questions: Why is cultured meat necessary (environmental, animal wellbeing and healthiness considerations)? What are the anticipated product characteristics (naturalness, potential risks and sensory qualities)? How is cultured meat expected to influence societies (the role of actors, decision-making and inequities caused by cultured meat)? The uncertainties of these issues have led to conflicting interpretations, which prevent the achievement of a shared definition of cultured meat and complicate the establishment of cultured meat as an accepted food.

Original languageEnglish
JournalFood, Culture, and Society
Volume26
Issue number3
Pages (from-to)591-620
Number of pages30
ISSN1552-8014
DOIs
Publication statusPublished - 2023
MoE publication typeA1 Journal article-refereed

Fields of Science

  • 5200 Other social sciences
  • Cellular agriculture
  • Cultured meat
  • Meaning system
  • Online news comments
  • Qualitative content analysis

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    Ryynänen, T., & Toivanen, A. I. (2023). Hocus-pocus tricks and moral progressions: The emerging meanings of cultured meat in online news comments. Food, Culture, and Society, 26(3), 591-620. https://doi.org/10.1080/15528014.2022.2027688

    Ryynänen, Toni ; Toivanen, Anni Ilona. / Hocus-pocus tricks and moral progressions : The emerging meanings of cultured meat in online news comments. In: Food, Culture, and Society. 2023 ; Vol. 26, No. 3. pp. 591-620.

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    title = "Hocus-pocus tricks and moral progressions: The emerging meanings of cultured meat in online news comments",

    abstract = "Narratives of cellular agriculture, or food technologies using cell cultivation to produce agricultural products such as cultured meat, promise sustainable, ethical alternatives as well as solutions to global food challenges. Although cultured meat is unavailable to consumers, people have formed opinions about it on the basis of media coverage. Drawing on studies of the meaning system of food and the media publicity surrounding cultured meat, the aim is to analyze the emerging meanings of cultured meat in Finnish online news comments (n = 662). The comments were examined using qualitative content analysis and the results were utilized to construct an emerging meaning system for cultured meat. The results indicate that this system draws from nine themes and three aggregate categories, based on the following questions: Why is cultured meat necessary (environmental, animal wellbeing and healthiness considerations)? What are the anticipated product characteristics (naturalness, potential risks and sensory qualities)? How is cultured meat expected to influence societies (the role of actors, decision-making and inequities caused by cultured meat)? The uncertainties of these issues have led to conflicting interpretations, which prevent the achievement of a shared definition of cultured meat and complicate the establishment of cultured meat as an accepted food.",

    keywords = "5200 Other social sciences, Consumer economics, Social anthropology, Rural studies, Social Sciences, Cellular agriculture, Cultured meat, Meaning system, Online news comments, Qualitative content analysis",

    author = "Toni Ryyn{\"a}nen and Toivanen, {Anni Ilona}",

    year = "2023",

    doi = "10.1080/15528014.2022.2027688",

    language = "English",

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    Ryynänen, T & Toivanen, AI 2023, 'Hocus-pocus tricks and moral progressions: The emerging meanings of cultured meat in online news comments', Food, Culture, and Society, vol. 26, no. 3, pp. 591-620. https://doi.org/10.1080/15528014.2022.2027688

    Hocus-pocus tricks and moral progressions: The emerging meanings of cultured meat in online news comments. / Ryynänen, Toni; Toivanen, Anni Ilona.
    In: Food, Culture, and Society, Vol. 26, No. 3, 2023, p. 591-620.

    Research output: Contribution to journalArticleScientificpeer-review

    TY - JOUR

    T1 - Hocus-pocus tricks and moral progressions

    T2 - The emerging meanings of cultured meat in online news comments

    AU - Ryynänen, Toni

    AU - Toivanen, Anni Ilona

    PY - 2023

    Y1 - 2023

    N2 - Narratives of cellular agriculture, or food technologies using cell cultivation to produce agricultural products such as cultured meat, promise sustainable, ethical alternatives as well as solutions to global food challenges. Although cultured meat is unavailable to consumers, people have formed opinions about it on the basis of media coverage. Drawing on studies of the meaning system of food and the media publicity surrounding cultured meat, the aim is to analyze the emerging meanings of cultured meat in Finnish online news comments (n = 662). The comments were examined using qualitative content analysis and the results were utilized to construct an emerging meaning system for cultured meat. The results indicate that this system draws from nine themes and three aggregate categories, based on the following questions: Why is cultured meat necessary (environmental, animal wellbeing and healthiness considerations)? What are the anticipated product characteristics (naturalness, potential risks and sensory qualities)? How is cultured meat expected to influence societies (the role of actors, decision-making and inequities caused by cultured meat)? The uncertainties of these issues have led to conflicting interpretations, which prevent the achievement of a shared definition of cultured meat and complicate the establishment of cultured meat as an accepted food.

    AB - Narratives of cellular agriculture, or food technologies using cell cultivation to produce agricultural products such as cultured meat, promise sustainable, ethical alternatives as well as solutions to global food challenges. Although cultured meat is unavailable to consumers, people have formed opinions about it on the basis of media coverage. Drawing on studies of the meaning system of food and the media publicity surrounding cultured meat, the aim is to analyze the emerging meanings of cultured meat in Finnish online news comments (n = 662). The comments were examined using qualitative content analysis and the results were utilized to construct an emerging meaning system for cultured meat. The results indicate that this system draws from nine themes and three aggregate categories, based on the following questions: Why is cultured meat necessary (environmental, animal wellbeing and healthiness considerations)? What are the anticipated product characteristics (naturalness, potential risks and sensory qualities)? How is cultured meat expected to influence societies (the role of actors, decision-making and inequities caused by cultured meat)? The uncertainties of these issues have led to conflicting interpretations, which prevent the achievement of a shared definition of cultured meat and complicate the establishment of cultured meat as an accepted food.

    KW - 5200 Other social sciences

    KW - Consumer economics

    KW - Social anthropology

    KW - Rural studies

    KW - Social Sciences

    KW - Cellular agriculture

    KW - Cultured meat

    KW - Meaning system

    KW - Online news comments

    KW - Qualitative content analysis

    U2 - 10.1080/15528014.2022.2027688

    DO - 10.1080/15528014.2022.2027688

    M3 - Article

    SN - 1552-8014

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    JO - Food, Culture, and Society

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    Ryynänen T, Toivanen AI. Hocus-pocus tricks and moral progressions: The emerging meanings of cultured meat in online news comments. Food, Culture, and Society. 2023;26(3):591-620. Epub 2022 Jan 27. doi: 10.1080/15528014.2022.2027688

    Hocus-pocus tricks and moral progressions: The emerging meanings of cultured meat in online news comments (2024)

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